Should all organisations consider their brand as an employer Essay - 1

Should all organisations consider their brand as an employer - Essay Example to establish brand as an employer as such practices enhance the value proposition of the employer that is reflected in their business operations (Kashyap and Rangnekar, 2014). In order to sustain frequent economic and financial turmoil in the complex business environment, an organization has to possess relevant human assets with technological and behavioural competencies. As the process of employer branding involves extensive research of internal and external environment to understand the exact position of the employer in the market, determining further fundamental action plan for fulfilling the gap in the perceived image of the employer among the target group becomes easier (Newell, 2005). Therefore, the organization gets an opportunity to communicate its employers’ value proposition (EVP) and areas of improvement according to the research result in the market segment to be perceived as one of the distinct employers in its area of operations (Edwards, 2012). With a quest to be a part of good organizational environment, which is really scarce in the corporate world, potential candidates are willing to put less emphasis on monetary benefits if they understand long term career prospects, sound values and cultural practices in an organization (Saini, Rai and Chaudhary, 2014). Hence, adoption of employer branding serves business environment in two ways. The organization gets an easy access to skill enriched pool of candidates for serving the organizational purpose in an efficient manner and the candidates also receives an opportunity to exercise their existing talents in the organizational framework (Grà ¼newà ¤lder, 2008). Moreover, international mobility of skilled workforce and archaic skills of the aging personnel has also necessitated organizations to create an employer brand to retain and attract the best talents for enhancing business performance in the upcoming future (Kupfernagel, 2009). Researchers have shown that almost 69% of t he Americans prefer to be